Product Analytics Lead (Web & Mobile Apps)

We are looking for a highly analytical and technical Product Analytics Lead to establish a unified "Single Source of Truth" across our Web (Next.js) and Mobile (React Native) platforms. If you love building complex tracking schemas, optimizing subscription funnels, and driving a truly data-informed product culture, we want you on our team!

What You’ll Do:

• Establish Data Governance: Design a unified Event Schema, implement Server-side tracking (GTM) to bypass ad-blockers, and ensure 100% data consistency between GA4, Firebase, and our internal MongoDB.
• Optimize the Funnel: Map the end-to-end subscription journey to identify drop-offs and drive a 15% increase in "Free to Paid" conversion rates.
• Drive Retention: Build churn prediction dashboards and analyze "Aha!" moments to improve Day-30 User Retention by 10%.
• Lead Experimentation: Systematize A/B testing by designing and running 4+ statistically significant experiments per month (Mixpanel/Optimizely).
• Champion a Data Culture: Set up automated anomaly alerts and lead weekly "Data Deep-dive" sessions to ensure 80% of product decisions are backed by metrics.

What You Bring:

• Expertise in Google Tag Manager (Web/Server), Firebase SDK, Mixpanel, and data layers.
• Strong SQL skills (PostgreSQL/BigQuery) for complex data extraction (CTEs, Window Functions, Joins).
• Deep understanding of subscription analytics (LTV modeling, CAC, Paywall optimization).
• Strong statistical literacy for A/B testing (P-values, Confidence Intervals, Sample Sizes).
• Ability to build executive-ready dashboards in Looker Studio, Tableau, or PowerBI.